The phrase "creating jobs" sounds like it refers to creating work that did not particularly need to be done: unnecessary labour. It sounds like a way of saying, "We'd like these people to get the money that they need to have a decent standard of living, but we don't want to feel like they're not working for it." The term seems to refer to deliberate inefficiency. "Let's not find a way to spread the existing work around. Let's make it feel equal by creating more of it. Let's create more factory jobs and retail jobs and other repetitive things. The people who already had jobs won't have any less work but they'll be okay with it as long as the other people are being put to work somewhere too."
"There are two babies and three nannies, so we'll get the third nanny to carry a bag of rocks to make it 'fair.'"
"Let's make products less hard-wearing so that we can keep being paid to make things."
"Let's make people forget the difference between need and want, so that there will be an everlasting amount of labour that feels compulsory."
As we're told, the cycle goes "work, buy, consume," ("die," if you think about it, is not actually part of the cycle at all, so let's not be needlessly morbid) but we probably don't need to cycle so fast; if we slow down the buying/consumption, we can slow down the working (whether this means personally consuming less so that you need less money, or on a larger scale - everyone slowing down so that companies/countries/other are not having to work more and more to compete).
But then, even if we do not have financial problems, we're conditioned to feel guilty about not being "productive." Often people seem to feel a certain level of regret if they sleep in, or relax a bit "too much," regardless of whether or not they actually had something else that they intended to do. And people who feel they've escaped the so-called "rat race" and are providing for themselves without working excessively are dismissed as being "country bumpkins."
Ignoring the financial side of things, there's probably a balance to be achieved between feeling useful/fulfilled and feeling relaxed. It's just a shame that people often mistake the need to do something productive/fulfilling for the idea that relaxation is something to feel guilty about.
(We're all assigned an arbitrary length of time on earth anyway, so why would that amount of time specifically also be the amount of time that we would "need" to fill? That implies filling the time for the sake of filling the time, not for the sake of getting something necessary done. See, unnecessary labour...)
