Forceful Indifference

Lots of money and work is putting into communicating certain messages. Some are useful, for example the NHS's instructions for when someone is having a stroke. Some are less essential, for example half of what TFL puts around tube stations and in tubes. What these messages have in common is that someone behind them thinks that they are very, very important and that we must pay attention to this advice, understand it and follow it. I plan to create a contrast to this and distribute my diagram of the ideal squatting position for urinating on the ground, placing it where people can see it. The idea is that they MUST see it, but they DON'T HAVE TO pay attention, because it's NOT VERY IMPORTANT. The message is indifference, and I'm also fairly indifferent about whether or not I need to communicate this indifference.